Hosting an event? Before planning your next one, understand attendee satisfaction and optimize event success with our Event Feedback Tool. Gain deep insights into attendee experiences, identify areas for improvement, and ensure your events are not just memorable but also highly impactful. Leverage our tool to tailor future events to meet attendee expectations and drive event excellence.
By evaluating your concept with your target audience before full development and launch, you can reduce the risk of failure. It allows for identifying and correcting issues or misalignments with consumer expectations early on.
Concept testing provides insights into consumer preferences and needs. Businesses can understand which aspects of the concept are most appealing and which elements may need adjustment for higher market acceptance.
Feedback from the test can be used to fine-tune product design, features, pricing, and marketing strategies. This increases the likelihood of a successful market entry.
Concept tests provide critical data that help decision-makers make informed choices about progressing, modifying, or discontinuing a product concept.
Insights from concept testing can assist companies in developing an effective positioning strategy by understanding how their product is perceived against existing market solutions.
The results help identify key elements for marketing communication that highlight the unique selling points of the product or service and effectively address the target audience.
By investing only in concepts that resonate with the target audience, companies can use their development budget more efficiently and avoid wasting resources on less promising ideas.
General perception or feeling about the event
Specific aspects that attendees enjoyed or didn't enjoy
Likelihood of attendees to engage in future events
Likelihood of attendees to suggest the event to others
Any additional comments or suggestions attendees may have
Reasons why attendees chose to participate in the event
How the event contributes to achieving organizational objectives
Opportunities for attendees to connect with others
Ease and efficiency of event registration
Quality and relevance of speakers and sessions
Topics or themes that sparked interest or creativity
Adequacy of time allocated for discussions
Appropriateness of the length of presentations or content
Influence of the event on different departments within an organization
Channels through which attendees learned about the event
User experience on the event platform (if virtual)
Availability and effectiveness of technical support during the event (if virtual)
General thoughts and reflections on the event experience
Alignment between attendees' expectations and the actual event experience
Appropriateness of the event audience
Value gained from sponsoring or being associated with the event
Likelihood of attendees to attend future iterations of the event
Adequacy and clarity of information provided prior to the event
Quality and suitability of the physical or virtual venue and equipment
Areas where improvements or optimizations can be made for future events
Overall organization and management of the event
By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.
Easily select the Concept Test Tool.
Follow the instructions for project setup. Provide the necessary information and documents for your project.
Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.
Receive a report. Share the gained Insights with your team.