Idea Test

Test Your Idea to See if You Should Follow Up on It

Gain essential insights into whether your idea is well-liked and whether you should pursue it further.

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Access Prebuild Survey

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Access Consumers Worldwide

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Get Reliable Results

Discover the Potential of Your Idea

Get Feedback from Consumers

You have an idea, for example, a new product or service, a website, or an advertising campaign, and you want to get the opinions of consumers before you develop a more complex concept. Present your idea to consumers and let them rate it. Let the consumers give feedback and identify the potential for improvement. Get insights on whether you should pursue the idea or not.

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Key Benefits

Power Up Your Idea

Discover the Potential of Your Idea

Find out if your target group loves your idea as much as you do.

Invest Only in a Good Idea

Be successful by investing your time and money only in an idea you know has potential.

Optimize your Idea

Identify the strengths and weaknesses from the target group’s perspective to optimize your idea.


Includes all relevant metrics for a comprehensive idea evaluation

Overall Likability

Does your target group like your idea overall?

Likes & Dislikes

What are the strengths and weaknesses of your idea?

Emotional Response

The audience selects which emotions the idea made them feel.


The audience expresses the importance of the idea and the benefits it would bring.

Key Measures

The audience rates the idea on relevance, uniqueness, credibility, and degree of innovation.

Attribute association

How strongly do attributes you have defined apply to the idea?

Behavior Change

How likely is it for your audience to engage in an activity you define?

Potential Offensiveness

Is there anything about your idea that people might find offensive, unpleasant or disturbing?

Use cases

Designed for All Sorts of Visionaries

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Startups and Entrepreneurs

deeptrue's Idea Test offers a significant advantage to startups and entrepreneurs by providing a streamlined platform to validate their business ideas before they hit the market. By leveraging this tool, innovators can collect and analyze feedback from potential customers, helping to refine their ideas and strategies based on real-world input. This not only reduces the risks associated with launching new ventures but also enhances the chances of success by ensuring that the product or service meets actual customer needs and preferences. For startups and entrepreneurs looking to make informed decisions and optimize their offerings, deeptrue's Idea Test is an invaluable resource for turning innovative ideas into viable, market-ready solutions.

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Product Managers and Developers

For product managers and developers, deeptrue's Idea Test serves as a critical tool in the product development lifecycle. It enables these professionals to gather direct feedback from their target audience, providing actionable insights into customer preferences, needs, and expectations. This feedback is invaluable for making informed decisions on product features, design, and user experience, ensuring that the final product not only solves a real problem but also resonates well with its intended users. By incorporating user feedback early and throughout the development process, teams can avoid costly reworks and launch products that are more likely to succeed in the competitive market. deeptrue's Idea Test empowers product managers and developers to create more customer-centric products, enhancing user satisfaction and driving innovation.

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Marketing and Innovation Departments

For Marketing and Innovation Departments within corporations, deeptrue's Idea Test is a pivotal asset that propels strategic decision-making and creativity. It offers these teams a dynamic way to evaluate the market viability and appeal of new ideas before they are fully executed. By harnessing the power of direct customer feedback, these departments can fine-tune their strategies, ensuring that their initiatives are aligned with consumer expectations and trends. This not only maximizes the impact of their marketing efforts but also significantly reduces the risk of investing in ideas that might not resonate with their target audience. In essence, deeptrue's Idea Test enables Marketing and Innovation Departments to navigate the complex landscape of consumer preferences with greater confidence, fostering innovation that is both relevant and impactful.

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Don’t take our word for it. See what our clients say.

Client BKW

“Innovation is the core of our business. We found deeptrue as the ideal tool to validate ideas and concepts quickly, easily, and cost-effectively. This helps us to use our resources efficiently and on the right projects.”

Testimonial Thomas Egli

Thomas Egli

Business Development at BKW
How It Works

In Only Five Steps

Create Free Account
Create Free Account

Create Free Account

By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.

Select Tool
Select Tool

Select Tool

Select the Idea Test Tool.

Set Up Project
Set Up Project

Setup Project

Follow the instructions for project setup. Provide the necessary information and documents for your project.

Start Data Collection
Start Data Collection

Start Data Collection

Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

Get Insight Report
Get Insight Report

Get Insight Report

Receive a report. Share the gained Insights with your team.


Find Answers To Frequently Asked Questions Here

Who answers my survey?

At deeptrue, we’re linked with over 155 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times. Once a target audience is defined, our automated system effortlessly connects with the relevant consumers. Count on our extensive consumer network to reach the precise target demographics and achieve the ideal sample size.

Can I also conduct a multi-country test?

Yes, you can run your survey in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

Do you offer support in setting up surveys?

Absolutely! Our team of market research specialists is here to support you at every stage. Prefer to handle things yourself? No problem! deeptrue offers the flexibility to be used as a complete do-it-yourself tool, as well as providing the option to engage with us as a full-service research agency.

How does the payment work?

To use insight tools, you must purchase credits. You can buy credits in the “Payments” section of your dashboard. You can pay via an invoice or credit card. After the purchase, your credits are available for your survey projects, and you have full access to all deeptrue tools.

When do I get my results?

Completion times vary based on the target demographic and can span from a few minutes to several days. Typically, surveys are finished on the same day they are launched. Generally, initial results are accessible within just a few hours. However, for surveys with highly specific demographic criteria, the completion timeframe may extend.

Where is deeptrue available?

deeptrue conducts surveys in 130+ countries globally. The tools are currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

What is your pricing?

Pricing is determined on a per-participant basis, with the cost per participant varying based on the target group selected and the number of metrics chosen in the project configuration. Set up your project for free to receive an estimate tailored to your needs.

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