Brand Awareness

Measure Your Brand's Awareness and Benchmark Against Competitors

Get crucial insights into your brand's market awareness and how it stacks up against the competition.

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Access Prebuild Survey

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Access Consumers Worldwide

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Get Reliable Results

Boost Your Brand Awareness

Discover Market Presence with Precision

If you're looking to measure the awareness of your brand and compare it to that of your competitors, deeptrue's Brand Awareness Tool is the solution you need. This Tool leverages the power of consumer surveys to give you real-time insights into how well your brand is recognized in the marketplace. Whether you're launching a new product, entering a new market, or simply want to see where you stand against your competitors, our Brand Awareness Tool provides you with the data you need to make informed decisions. Discover the true awareness of your brand with our intuitive and comprehensive tool, and take the necessary steps to elevate your brand's presence in the eyes of your consumers.

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Key Benefits

Measure, Compare, and Elevate

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Strategic Insights

Get invaluable insights into your brand's market perception, enabling strategic decisions that enhance your brand's positioning and visibility.

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Competitive Benchmarking

Measure your brand awareness against competitors to see where you stand in the competitive landscape and identify areas for improvement.

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Target Market Understanding

Discover how different segments of your target audience perceive your brand, allowing you to tailor your marketing strategies for more effective engagement.

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Marketing Effectiveness

Assess the impact of your marketing campaigns on brand awareness to refine your strategies for better engagement and results.

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Investment Justification

Provide data-driven evidence to justify marketing investments by demonstrating the potential ROI through increased brand recognition and market share.

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Brand Health

Regularly measure your brand awareness to monitor your brand's health, allowing for timely crisis management and actions to maintain a positive brand image.

Metrics

Includes all relevant metrics for a comprehensive awareness evaluation

Top-of-Mind Awareness

The first brand that comes to consumers' minds when thinking of a particular category or industry.

Unaided Awareness

Brands consumers spontaneously recall without any prompts, indicating the strength of brand presence in their memory.

Aided Awareness

Brands consumers recognize when provided with a list or some form of prompt, reflecting recognition over recall.

Ad Recall

This tracks how well consumers remember an advertisement after seeing or hearing it, indicating the ad's impact and memorability.

Source of ad recall

This identifies where consumers saw or heard the advertisement, helping to determine the most effective channels for brand communication.

Use cases

Designed for All Sorts of Visionaries

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Marketing Professionals

For marketing professionals, measuring brand awareness is essential to understanding the impact of their campaigns and overall brand perception. By evaluating how well consumers recognize and recall their brand, marketers can identify strengths and areas for improvement in their branding strategies. This data-driven approach allows for precise adjustments that enhance brand visibility and resonance with the target audience. Additionally, tracking brand awareness over time helps marketers gauge the effectiveness of their promotional efforts and adapt their tactics to maximize engagement and conversion. Ultimately, this insight-driven strategy supports the development of more impactful marketing campaigns, driving sustained brand growth and increased return on investment.

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Business Executives

For business executives, measuring brand awareness is crucial for strategic decision-making, offering a clear view of the brand's position in the competitive landscape and its potential for growth. This intelligence supports informed choices regarding resource allocation, market expansion, and strategic partnerships, ensuring that investments are directed towards initiatives that enhance brand equity and drive long-term profitability. Additionally, understanding the dynamics of brand awareness enables executives to set realistic objectives, monitor brand health, and adjust corporate strategies to maintain or improve market relevance and customer loyalty.

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Entrepreneurs and Business Owners

For entrepreneurs and business owners, measuring brand awareness is key to understanding how their brand is perceived in the early stages of business development, providing critical insights for shaping brand identity and messaging. It helps them identify opportunities to differentiate from competitors and tailor marketing efforts to effectively reach and resonate with their target audience. Furthermore, tracking brand awareness allows these business leaders to measure the impact of their promotional activities over time, guiding them in refining their strategies to increase visibility, customer engagement, and ultimately, market share in a cost-effective manner.

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Testimonials

Don’t take our word for it. See what our clients say.

Client Beeyond

“For us, deeptrue is an interesting and fast tool to get consumer feedback on new ads and thus implement more effective campaigns. Having access to built-in solutions, we manage to save time and money on our end.”

Testimonial Fabian Zbinden

Fabian Zbinden

Founder of Beeyond
How It Works

In Only Four Steps

Begin your brand awareness measurement with ease using our streamlined four-step process. From project initiation to insightful data analysis, we guide you every step of the way to make informed decisions quickly and efficiently. Discover how deeptrue's Brand Awareness Tool can simplify your research and deliver the results you need.

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1. Select Tool

Easily select the Brand Awareness Tool.

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2. Setup Project

Follow the instructions for project setup. Provide the necessary information and documents for your project.

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3. Start Data Collection

Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

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4. Get Insight Report

Receive a report. Share the gained Insights with your team.

FAQS

Find Answers To Frequently Asked Questions Here

Who answers my survey?

At deeptrue, we’re linked with over 335 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times. Once a target audience is defined, our automated system effortlessly connects with the relevant consumers. Count on our extensive consumer network to reach the precise target demographics and achieve the ideal sample size.

Can I also conduct a multi-country test?

Yes, you can run your survey in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

Do you offer support in setting up surveys?

Absolutely! Our team of market research specialists is here to support you at every stage. Prefer to handle things yourself? No problem! deeptrue offers the flexibility to be used as a complete do-it-yourself tool, as well as providing the option to engage with us as a full-service research agency.

How does the payment work?

To use insight tools, you must purchase credits. You can buy credits in the “Payments” section of your dashboard. You can pay via an invoice or credit card. After the purchase, your credits are available for your survey projects, and you have full access to all deeptrue tools.

When do I get my results?

Completion times vary based on the target demographic and can span from a few minutes to several days. Typically, surveys are finished on the same day they are launched. Generally, initial results are accessible within just a few hours. However, for surveys with highly specific demographic criteria, the completion timeframe may extend.

Where is deeptrue available?

deeptrue conducts surveys in 130+ countries globally. The tools are currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

What is your pricing?

Pricing is determined on a per-participant basis, with the cost per participant varying based on the target group selected and the number of metrics chosen in the project configuration. Set up your project for free to receive an estimate tailored to your needs.

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