Claim Test

Test your claim’s impact before it defines your brand

Gain crucial insights into how your claim resonates with consumers and the associations it triggers in the audience.

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Access Prebuild Survey

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Access Consumers Worldwide

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Get Reliable Results


Get Feedback from Consumers

If you have a claim, slogan, or tagline that you're planning to use in your marketing materials and want to gauge consumer reaction before your campaign goes live, our Claim Test service is designed for you. Let target consumers evaluate your claim and provide feedback on its effectiveness, helping you understand the impact of your message and how it can be optimized for better engagement.

Survey Results

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Key Benefits

Maximize Your Claim's Impact with Consumer-Driven Insights

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Insightful Feedback

Get direct insights into how your target audience perceives your message, allowing you to understand the emotional and cognitive impact of your claim.

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Improved Engagement

By understanding consumer reactions, you can refine your claim to ensure it resonates more effectively with your audience, potentially increasing engagement and recall.

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Risk Mitigation

Early testing helps identify any potential misunderstandings or negative connotations associated with your claim, reducing the risk of launching an ineffective or controversial message.

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Risk Mitigation

Tailor your claim in a way that distinctly positions your brand or product in the market, ensuring you stand out from competitors.

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Cost Efficiency

Identify and address issues with your claim before launch to save significant costs related to rebranding or remarketing efforts post-launch.

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Build Trust and Loyalty

By aligning your claim with consumer expectations and values, you foster trust and loyalty, which are crucial for long-term brand success.

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Data-Driven Decisions

Get valuable consumer feedback that can inform not just your advertising strategies but also product development and other marketing decisions.

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Increase Conversion Rates

An optimized claim that speaks directly to consumer needs and desires can lead to higher conversion rates, whether that means sales, sign-ups, or other desired actions.


Includes all relevant metrics for a comprehensive claim evaluation

Overall Likability

Does your target group like your idea overall?

Likes & Dislikes

What are the strengths and weaknesses of your idea?

Emotional response

The audience selects which emotions the idea made them feel.


The audience expresses the importance of the idea and the benefits it would bring.

Key Measures

The audience rates the idea on relevance, uniqueness, credibility, and degree of innovation.

Attribute association

How strongly do attributes you have defined apply to the idea?

Behavior Change

How likely is it for your audience to engage in an activity you define?

Potential offensiveness

Is there anything about your idea that people might find offensive, unpleasant or disturbing?

Use cases

Designed for All Sorts of Visionaries

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Marketers and Brand Managers

For marketers and brand managers, conducting a claim test offers invaluable insights into consumer perceptions and preferences, enabling them to craft messages that resonate deeply with their target audience. This strategic approach enhances brand positioning and optimizes marketing campaigns, ensuring messages not only captivate but also convert. By grounding their strategies in real consumer feedback, they can significantly increase the effectiveness of their advertising efforts, leading to improved brand loyalty and higher return on marketing investments.

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Advertising Agencies

For advertising agencies, claim testing provides a critical edge in developing campaigns that strike a chord with audiences. It enables them to fine-tune their creative strategies based on direct consumer feedback, ensuring that their advertisements not only engage but also resonate on a deeper level with the target market. This approach not only elevates the success rate of campaigns but also bolsters the agency's reputation for delivering impactful, consumer-centric advertising solutions that drive tangible results for their clients.

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Product Developers and Managers

For product developers and managers, claim testing is a pivotal tool in ensuring that the communication of a product's unique value proposition is perfectly aligned with consumer expectations and desires. It allows them to pinpoint the most compelling aspects of their product as perceived by the target market, enabling the creation of marketing messages that effectively highlight these features and benefits. This targeted approach not only facilitates a stronger connection with potential customers but also significantly enhances the product's market penetration and consumer adoption rates, driving overall business growth.

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Don’t take our word for it. See what our clients say.

Client Caritas Markt

“deeptrue makes possible what is indispensable for us: fast feedback and actionable insights from consumers. Knowing what makes consumers tick aligned our business activities with customers’ needs efficiently.”

Testimonial Thomas Egli

Thomas Künzler

CEO at Caritas Markt
How it works

In Only Five Steps

Create Free Account
Create Free Account

Create Free Account

By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.

Select Tool
Select Tool

Select Tool

Select the Claim Test Tool.

Set Up Project
Set Up Project

Setup Project

Follow the instructions for project setup. Provide the necessary information and documents for your project.

Start Data Collection
Start Data Collection

Start Data Collection

Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

Get Insight Report
Get Insight Report

Get Insight Report

Receive a report. Share the gained Insights with your team.


Find Answers To Frequently Asked Questions Here

Who answers my survey?

At deeptrue, we’re linked with over 155 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times. Once a target audience is defined, our automated system effortlessly connects with the relevant consumers. Count on our extensive consumer network to reach the precise target demographics and achieve the ideal sample size.

Can I also conduct a multi-country test?

Yes, you can run your survey in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

Do you offer support in setting up surveys?

Absolutely! Our team of market research specialists is here to support you at every stage. Prefer to handle things yourself? No problem! deeptrue offers the flexibility to be used as a complete do-it-yourself tool, as well as providing the option to engage with us as a full-service research agency.

How does the payment work?

To use insight tools, you must purchase credits. You can buy credits in the “Payments” section of your dashboard. You can pay via an invoice or credit card. After the purchase, your credits are available for your survey projects, and you have full access to all deeptrue tools.

When do I get my results?

Completion times vary based on the target demographic and can span from a few minutes to several days. Typically, surveys are finished on the same day they are launched. Generally, initial results are accessible within just a few hours. However, for surveys with highly specific demographic criteria, the completion timeframe may extend.

Where is deeptrue available?

deeptrue conducts surveys in 130+ countries globally. The tools are currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

What is your pricing?

Pricing is determined on a per-participant basis, with the cost per participant varying based on the target group selected and the number of metrics chosen in the project configuration. Set up your project for free to receive an estimate tailored to your needs.

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