If you have a claim, slogan, or tagline that you're planning to use in your marketing materials and want to gauge consumer reaction before your campaign goes live, our Claim Test service is designed for you. Let target consumers evaluate your claim and provide feedback on its effectiveness, helping you understand the impact of your message and how it can be optimized for better engagement.
Get direct insights into how your target audience perceives your message, allowing you to understand the emotional and cognitive impact of your claim.
By understanding consumer reactions, you can refine your claim to ensure it resonates more effectively with your audience, potentially increasing engagement and recall.
Early testing helps identify any potential misunderstandings or negative connotations associated with your claim, reducing the risk of launching an ineffective or controversial message.
Tailor your claim in a way that distinctly positions your brand or product in the market, ensuring you stand out from competitors.
Identify and address issues with your claim before launch to save significant costs related to rebranding or remarketing efforts post-launch.
By aligning your claim with consumer expectations and values, you foster trust and loyalty, which are crucial for long-term brand success.
Get valuable consumer feedback that can inform not just your advertising strategies but also product development and other marketing decisions.
An optimized claim that speaks directly to consumer needs and desires can lead to higher conversion rates, whether that means sales, sign-ups, or other desired actions.
Does your target group like your idea overall?
What are the strengths and weaknesses of your idea?
The audience selects which emotions the idea made them feel.
The audience expresses the importance of the idea and the benefits it would bring.
The audience rates the idea on relevance, uniqueness, credibility, and degree of innovation.
How strongly do attributes you have defined apply to the idea?
How likely is it for your audience to engage in an activity you define?
Is there anything about your idea that people might find offensive, unpleasant or disturbing?
By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.
Select the Claim Test Tool.
Follow the instructions for project setup. Provide the necessary information and documents for your project.
Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.
Receive a report. Share the gained Insights with your team.