Concept Test

Maximize Your Market Success

Understand the Feasibility of Your Ideas and Minimize Risks with Deep Insights into Customer Interest and Market Acceptance.

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Access Prebuild Survey

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Access Consumers Worldwide

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Get Reliable Results

Maximizing Innovation Success

Get Feedback from Consumers

You have a groundbreaking product concept or service innovation. Before launching, it’s crucial to evaluate how your target customers will react. Our Concept Test empowers your business to understand the feasibility of your ideas and minimize potential risks. By providing deep insights into potential customer interest and market acceptance, we help you make informed decisions. Leverage our tool to tailor your offerings to meet market demands, ensuring your launch is not just timely, but also highly successful. Discover the power of informed innovation with our Concept Test.

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Key Benefits

Validate Your Concept and Minimize Risks

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Risk Reduction

By evaluating your concept with your target audience before full development and launch, you can reduce the risk of failure. It allows for identifying and correcting issues or misalignments with consumer expectations early on.

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Understanding Consumer Preferences

Concept testing provides insights into consumer preferences and needs. Businesses can understand which aspects of the concept are most appealing and which elements may need adjustment for higher market acceptance.

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Optimization of Product Offering

Feedback from the test can be used to fine-tune product design, features, pricing, and marketing strategies. This increases the likelihood of a successful market entry.

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Decision Support

Concept tests provide critical data that help decision-makers make informed choices about progressing, modifying, or discontinuing a product concept.

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Market Positioning

Insights from concept testing can assist companies in developing an effective positioning strategy by understanding how their product is perceived against existing market solutions.

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Communication Strategy

The results help identify key elements for marketing communication that highlight the unique selling points of the product or service and effectively address the target audience.

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Budget Optimization

By investing only in concepts that resonate with the target audience, companies can use their development budget more efficiently and avoid wasting resources on less promising ideas.


Includes all relevant metrics for a comprehensive concept evaluation

Overall Likability

How much does your audience like or dislike your concept overall?

Likes & Dislikes

What are the strengths and weaknesses of your concept?

Emotional response

The audience selects which emotions the concept made them feel.


The audience expresses the importance of the idea and the benefits it would bring.

Key Measures

The audience rates the concept on relevance, uniqueness, credibility, and degree of innovation.

Improvement ideas

What ideas does your audience have to make your concept even more attractive?

Attribute association

How strongly do attributes you have defined apply to the concept?

Brand Impact

The audience indicates how your concept would change their perspective about your brand.

Brand Fit

To what extent does the concept suit your brand?

Behavior Change

How likely is it for your audience to engage in an activity you define?

Use cases

Designed for Diverse Market Player

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Startups and Entrepreneurs

For startups and entrepreneurs, a concept test offers crucial benefits such as validating the market demand for a new idea before extensive investment, identifying potential customer segments and their preferences, and refining the product or service based on direct feedback. This process significantly reduces the risks associated with launching new ventures and guides resource allocation towards ideas with the highest potential for success.

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Marketing and Product Development

For the Marketing and Product Development teams, concept testing through deeptrue's Concept Test enables the identification of consumer needs and preferences, helping to tailor products or services more closely to market demands. It facilitates early detection of potential improvements, enhancing product market fit before full-scale launch. Moreover, this approach can significantly reduce the risk and cost associated with developing products that may not meet consumer expectations, guiding strategic decisions with data-driven insights.

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Research and Development Departments

For Research and Development Departments, deeptrue's Concept Test provides a framework for evaluating the feasibility and potential market acceptance of new innovations, guiding the prioritization of R&D investments toward projects with the highest market potential. It enables early-stage feedback on product concepts, facilitating adjustments before significant resources are allocated. This approach not only streamlines the development process but also aligns product innovation with actual market needs, enhancing the likelihood of successful product adoption.

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Don’t take our word for it. See what our clients say.

Client BKW

“Innovation is the core of our business. We found deeptrue as the ideal tool to validate ideas and concepts quickly, easily, and cost-effectively. This helps us to use our resources efficiently and on the right projects.”

Testimonial Thomas Egli

Thomas Egli

Business Development at BKW
How It Works

In Only Four Steps

Begin your concept testing journey with ease using our streamlined four-step process. From project initiation to insightful data analysis, we guide you every step of the way to make informed decisions quickly and efficiently. Discover how deeptrue's Concept Test can simplify your research and deliver the results you need.

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1. Select Tool

Easily select the Concept Test Tool.

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2. Setup Project

Follow the instructions for project setup. Provide the necessary information and documents for your project.

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3. Start Data Collection

Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

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4. Get Insight Report

Receive a report. Share the gained Insights with your team.


Find Answers To Frequently Asked Questions Here

Who answers my survey?

At deeptrue, we’re linked with over 335 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times. Once a target audience is defined, our automated system effortlessly connects with the relevant consumers. Count on our extensive consumer network to reach the precise target demographics and achieve the ideal sample size.

Can I also conduct a multi-country test?

Yes, you can run your survey in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

Do you offer support in setting up surveys?

Absolutely! Our team of market research specialists is here to support you at every stage. Prefer to handle things yourself? No problem! deeptrue offers the flexibility to be used as a complete do-it-yourself tool, as well as providing the option to engage with us as a full-service research agency.

How does the payment work?

To use insight tools, you must purchase credits. You can buy credits in the “Payments” section of your dashboard. You can pay via an invoice or credit card. After the purchase, your credits are available for your survey projects, and you have full access to all deeptrue tools.

When do I get my results?

Completion times vary based on the target demographic and can span from a few minutes to several days. Typically, surveys are finished on the same day they are launched. Generally, initial results are accessible within just a few hours. However, for surveys with highly specific demographic criteria, the completion timeframe may extend.

Where is deeptrue available?

deeptrue conducts surveys in 130+ countries globally. The tools are currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

What is your pricing?

Pricing is determined on a per-participant basis, with the cost per participant varying based on the target group selected and the number of metrics chosen in the project configuration. Set up your project for free to receive an estimate tailored to your needs.

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