You have a groundbreaking product concept or service innovation. Before launching, it’s crucial to evaluate how your target customers will react. Our Concept Test empowers your business to understand the feasibility of your ideas and minimize potential risks. By providing deep insights into potential customer interest and market acceptance, we help you make informed decisions. Leverage our tool to tailor your offerings to meet market demands, ensuring your launch is not just timely, but also highly successful. Discover the power of informed innovation with our Concept Test.
By evaluating your concept with your target audience before full development and launch, you can reduce the risk of failure. It allows for identifying and correcting issues or misalignments with consumer expectations early on.
Concept testing provides insights into consumer preferences and needs. Businesses can understand which aspects of the concept are most appealing and which elements may need adjustment for higher market acceptance.
Feedback from the test can be used to fine-tune product design, features, pricing, and marketing strategies. This increases the likelihood of a successful market entry.
Concept tests provide critical data that help decision-makers make informed choices about progressing, modifying, or discontinuing a product concept.
Insights from concept testing can assist companies in developing an effective positioning strategy by understanding how their product is perceived against existing market solutions.
The results help identify key elements for marketing communication that highlight the unique selling points of the product or service and effectively address the target audience.
By investing only in concepts that resonate with the target audience, companies can use their development budget more efficiently and avoid wasting resources on less promising ideas.
How much does your audience like or dislike your concept overall?
The audience types in what they like and don’t like about your concept.
The audience selects which emotions the concept made them feel.
The audience expresses the importance of the idea and the benefits it would bring.
The audience rates the concept on relevance, uniqueness, credibility, and degree of innovation.
What ideas does your audience have to make your concept even more attractive?
How strongly do attributes you have defined apply to the concept?
The audience indicates how your concept would change their perspective about your brand.
To what extent does the concept suit your brand?
How likely is it for your audience to engage in an activity you define?
By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.
Easily select the Concept Test Tool.
Follow the instructions for project setup. Provide the necessary information and documents for your project.
Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.
Receive a report. Share the gained Insights with your team.