Logo Test

Test Your Logo’s Impact Before It Defines Your Brand

Gain crucial insights into how your logo resonates with consumers and the associations it triggers in the audience.

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Access Prebuild Survey

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Access Consumers Worldwide

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Get Reliable Results


Get Feedback from Consumers

You have a logo, a brand mark, an emblem, or any other visual representation of your brand and wish to gather consumer insights before finalizing your design? Allow consumers to view your logo and receive feedback on its impact, comprehend the reasons behind its reception, and discover areas for enhancement. With deeptrue's Logo Test, make informed decisions about your logo's design to ensure it resonates well with your target audience and strengthens your brand identity.

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Key Benefits

Enhance your brand's appeal with a logo that truly resonates with your audience

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Target Audience Insights

Gain valuable feedback from your specific target market. Understand how your logo is perceived by the very people you aim to attract.

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Brand Alignment

Ensure your logo accurately reflects your brand's values, mission, and personality. Feedback can highlight discrepancies between your intended brand message and audience perception.

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Risk Mitigation

Identify potential misunderstandings or negative connotations before the logo is widely released. Prevent costly rebranding efforts and mitigate the risk of launching a logo that might not be well-received, ensuring a positive first impression of your brand.

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Assess how memorable your logo is. A memorable logo is more likely to stick in the minds of potential customers, increasing brand recognition.

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Determine if your logo stands out from competitors. In crowded markets, a distinctive logo can be a significant advantage.

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Identify how appealing your logo is to your target audience. An appealing logo can enhance brand loyalty and attract new customers.

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Improvement Opportunities

Discover specific elements of your logo that could be improved, such as color, font, or imagery. This can be critical for refining your logo to better suit your audience's preferences.

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Decision Confidence

Make informed decisions with data-backed insights, reducing the risk of rebranding in the future.

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Decision Confidence

Benefit from a cost-effective way to test your logo compared to other market research methods, saving resources while still providing valuable feedback.


Includes all relevant metrics for a comprehensive logo evaluation

Overall Likability

Does your target group like your logo overall?

Likes & Dislikes

What are the strengths and weaknesses of your logo?

Emotional response

The audience selects which emotions the logo made them feel.

Key Measures

The audience rates the logo on relevance, uniqueness, credibility, and degree of innovation.

Attribute association

How strongly do attributes you have defined apply to the logo?

Behavior Change

How likely is it for your audience to engage in an activity you define?

Potential offensiveness

Is there anything about your logo that people might find offensive, unpleasant or disturbing?

Use cases

Designed for All Sorts of Visionaries

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Startups and New Businesses

For startups and new businesses, establishing a strong brand identity is crucial. deeptrue's Logo Test allows these entities to gauge initial consumer reactions, preferences, and the effectiveness of their logo in conveying the intended brand message. This feedback is vital for ensuring that the logo appeals to their target market, is memorable, and stands out in a crowded marketplace. It helps in making informed decisions before fully committing to a branding strategy, potentially saving time and resources on rebranding efforts later.

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Companies Undergoing Rebranding

For companies looking to rebrand, whether due to a change in business direction, merger, acquisition, or simply to refresh their image, deeptrue's Logo Test can provide insights into how the new design is perceived by the market. This target group benefits from understanding whether the new logo successfully communicates the evolved brand values, resonates with existing customers while attracting new ones, and maintains or improves brand recognition and loyalty.

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Brand Strategists

Professionals in brand strategy can utilize deeptrue's Logo Test to gather data on consumer behavior, preferences, and trends. This information can be invaluable for developing branding strategies not just for a single company, but across their clientele. By understanding what elements of a logo (such as color, shape, and style) are most appealing to different demographics and psychographics, these experts can make data-driven recommendations that enhance brand positioning and effectiveness in the marketplace.

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Don’t take our word for it. See what our clients say.

Client Caritas Markt

“deeptrue makes possible what is indispensable for us: fast feedback and actionable insights from consumers. Knowing what makes consumers tick aligned our business activities with customers’ needs efficiently.”

Testimonial Thomas Künzler

Thomas Künzler

CEO at Caritas Markt
How It Works

In Only Four Steps

Begin your logo testing journey with ease using our streamlined four-step process. From project initiation to insightful data analysis, we guide you every step of the way to make informed decisions quickly and efficiently. Discover how deeptrue's Logo Test can simplify your research and deliver the results you need.

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1. Select Tool

Easily select the Logo Test Tool.

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2. Setup Project

Follow the instructions for project setup. Provide the necessary information and documents for your project.

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3. Start Data Collection

Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

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4. Get Insight Report

Receive a report. Share the gained Insights with your team.


Find Answers To Frequently Asked Questions Here

Who answers my survey?

At deeptrue, we’re linked with over 335 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times. Once a target audience is defined, our automated system effortlessly connects with the relevant consumers. Count on our extensive consumer network to reach the precise target demographics and achieve the ideal sample size.

Can I also conduct a multi-country test?

Yes, you can run your survey in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

Do you offer support in setting up surveys?

Absolutely! Our team of market research specialists is here to support you at every stage. Prefer to handle things yourself? No problem! deeptrue offers the flexibility to be used as a complete do-it-yourself tool, as well as providing the option to engage with us as a full-service research agency.

How does the payment work?

To use insight tools, you must purchase credits. You can buy credits in the “Payments” section of your dashboard. You can pay via an invoice or credit card. After the purchase, your credits are available for your survey projects, and you have full access to all deeptrue tools.

When do I get my results?

Completion times vary based on the target demographic and can span from a few minutes to several days. Typically, surveys are finished on the same day they are launched. Generally, initial results are accessible within just a few hours. However, for surveys with highly specific demographic criteria, the completion timeframe may extend.

Where is deeptrue available?

deeptrue conducts surveys in 130+ countries globally. The tools are currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

What is your pricing?

Pricing is determined on a per-participant basis, with the cost per participant varying based on the target group selected and the number of metrics chosen in the project configuration. Set up your project for free to receive an estimate tailored to your needs.

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