Brand Funnel

Measure Your Brand Funnel and Elevate Your Brand Strategy

Enhance Brand Strategy from Awareness to Loyalty.

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Access Prebuild Survey

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Access Consumers Worldwide

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Get Reliable Results

Boost Your Brand Strategy

Discover How to Elevate Your Brand Strategy from Awareness to Loyalty

If you're aiming to comprehensively evaluate the journey of your brand from initial awareness through to loyal usage, deeptrue's Brand Funnel Tool is your go-to resource. This sophisticated tool harnesses the full spectrum of consumer engagement metrics to provide you with a detailed analysis of how your brand fares at every stage of the customer lifecycle. From gauging initial awareness and purchase intention to assessing usage and cultivating loyalty, deeptrue's Brand Funnel Tool empowers you with actionable insights. Uncover the comprehensive dynamics of your brand's performance with our insightful and user-friendly tool, and implement targeted strategies to amplify your brand's impact across all stages of the consumer journey.

Survey Results

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Key Benefits

Measure, Compare, and Elevate

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Brand Awareness

Understand how well your brand is recognized by your target audience and how it stands against competitors.

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Purchase Intention

Gain insights into your target audience's willingness to purchase your products or services and identify factors influencing this intention.

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Learn how and how often your customers use your products or services.

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Customer Loyalty

Assess customer loyalty to your brand and understand the reasons behind repeat purchases or referrals.

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Marketing Strategy

Tailor your marketing efforts at each funnel stage to increase effectiveness and efficiency.

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Customer Targeting

Develop targeted communication strategies that resonate at different stages of the buying process.

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Conversion Rates

Identify weaknesses in the funnel that lead to customer loss and take action to improve conversion rates.

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Return On Investment (ROI)

Understand how investments in marketing and branding contribute to improving brand performance.

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Customer Retention

Identify opportunities to increase the loyalty of existing customers and turn them into brand advocates.

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Strategic Decisions

Use data-driven insights for informed decision-making regarding product development, market positioning, and customer experience.


Includes All Relevant Metrics for a Comprehensive Brand Funnel Evaluation

Top-of-Mind Awareness

The immediate recall of your brand by consumers when asked about a product category. It reflects your brand's prominence in their minds relative to competitors.

Unaided Awareness

The ability of consumers to recall your brand without any prompts, indicating a strong presence and recognition in the market.

Aided Awareness

The recognition of your brand by consumers when they are prompted with specific cues or names. This measures the breadth of your brand's visibility.


The degree of positive sentiment or favorability consumers have towards your brand, influencing their openness to engage with it.

Consideration Set

The shortlist of brands that consumers are willing to purchase from. Being in this set increases your chances of being chosen.

Purchase & Usage

The act of buying and using your products or services. This stage measures the conversion of interest into actual sales and repeated use.


The consistent preference for your brand over competitors, often manifested through repeat purchases and advocacy.

Brand Associations

The qualities, attributes, and experiences consumers connect with your brand. These associations shape perceptions and drive brand value.

Use cases

Tailored Insights for Every Stakeholder

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Marketing Professionals

For marketing professionals, conducting a Brand Funnel Evaluation offers a wealth of benefits crucial for refining strategy and achieving marketing excellence. This analysis provides deep insights into consumer behavior and brand perception at every stage of the customer journey, from initial awareness to loyal advocacy. By pinpointing exactly where in the funnel potential customers drop off or convert, marketing experts can identify strengths to leverage and weaknesses to address, enabling them to tailor their strategies for maximum impact. Furthermore, understanding the nuances of consumer engagement helps in crafting more targeted and effective campaigns, ultimately leading to improved ROI. This evaluation also facilitates benchmarking against competitors, offering a clearer vision of the brand's standing in the market. Armed with this knowledge, marketing professionals can make informed decisions, optimizing their efforts to drive brand growth and foster lasting customer relationships.

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Brand Manager

For brand managers, a Brand Funnel Evaluation is an invaluable tool that unlocks the potential for brand strengthening and strategic positioning. This evaluation illuminates the entire customer journey, providing critical insights into how consumers discover, engage with, and develop loyalty towards the brand. It enables brand managers to assess the effectiveness of their branding strategies at each stage of the funnel, from raising awareness to fostering long-term loyalty. By understanding the dynamics of consumer behavior, brand managers can pinpoint areas where the brand resonates well with the target audience and identify opportunities for improvement. This detailed analysis helps in fine-tuning messaging, enhancing brand appeal, and creating more compelling brand narratives. Moreover, insights gained from a funnel evaluation guide the development of more targeted and personalized marketing initiatives, ensuring that efforts are directed where they will have the greatest impact. Ultimately, this leads to a stronger brand equity, a more loyal customer base, and a competitive edge in the market.

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Business Executives

For business executives, a Brand Funnel Evaluation serves as a critical compass guiding strategic decision-making and resource allocation. This evaluation offers a clear, data-driven overview of the brand's performance across all stages of the consumer journey, from initial awareness to deep loyalty. By understanding how consumers interact with the brand at each phase, executives can identify high-impact areas for investment and uncover potential gaps in the market strategy. This insight is invaluable for steering the company towards areas with the greatest potential for growth and profitability. Furthermore, the evaluation provides a benchmark against competitors, offering a strategic vantage point from which to assess the brand's market position and competitive advantage. Armed with this comprehensive understanding, business executives can make informed decisions that align marketing and branding strategies with overall business objectives, ensuring that the brand not only resonates with its target audience but also contributes significantly to the company's success.

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Don’t take our word for it. See what our clients say.

Client Maestrani

“For us, deeptrue is an interesting and fast tool to get consumer feedback on new ads and thus implement more effective campaigns. Having access to built-in solutions, we manage to save time and money on our end.”

Testimonial Michael Schopper

Michael Schopper

Brand Manager at Maestrani
How it works

In Only Five Steps

Create Free Account
Create Free Account

Create Free Account

By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.

Select Tool
Select Tool

Select Tool

Select the Brand Funnel Tool.

Set Up Project
Set Up Project

Setup Project

Follow the instructions for project setup. Provide the necessary information and documents for your project.

Start Data Collection
Start Data Collection

Start Data Collection

Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

Get Insight Report
Get Insight Report

Get Insight Report

Receive a report. Share the gained Insights with your team.


Find Answers To Frequently Asked Questions Here

Who answers my survey?

At deeptrue, we’re linked with over 155 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times. Once a target audience is defined, our automated system effortlessly connects with the relevant consumers. Count on our extensive consumer network to reach the precise target demographics and achieve the ideal sample size.

Can I also conduct a multi-country test?

Yes, you can run your survey in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

Do you offer support in setting up surveys?

Absolutely! Our team of market research specialists is here to support you at every stage. Prefer to handle things yourself? No problem! deeptrue offers the flexibility to be used as a complete do-it-yourself tool, as well as providing the option to engage with us as a full-service research agency.

How does the payment work?

To use insight tools, you must purchase credits. You can buy credits in the “Payments” section of your dashboard. You can pay via an invoice or credit card. After the purchase, your credits are available for your survey projects, and you have full access to all deeptrue tools.

When do I get my results?

Completion times vary based on the target demographic and can span from a few minutes to several days. Typically, surveys are finished on the same day they are launched. Generally, initial results are accessible within just a few hours. However, for surveys with highly specific demographic criteria, the completion timeframe may extend.

Where is deeptrue available?

deeptrue conducts surveys in 130+ countries globally. The tools are currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

What is your pricing?

Pricing is determined on a per-participant basis, with the cost per participant varying based on the target group selected and the number of metrics chosen in the project configuration. Set up your project for free to receive an estimate tailored to your needs.

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