Advertising Test

Test the Performance of Your Ad Before Going Live

Gain important insights into whether your advertisement is performing well and what impact your advertising has on consumers.

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Access Prebuild Survey

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Access Consumers Worldwide

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Get Reliable Results


Get Feedback from Consumers

You have an ad, a banner, a TV spot or another advertising medium and want to get consumers’ opinions on it before the campaign starts? Let consumers see your ad and get feedback on how your ad is performing, understand why it is so, and what you can improve.

Survey Results

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Key Benefits

Power Up Your Advertising

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Increase your chances of advertising success

Let consumers tell you what you’re doing right and what you’re not.

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Use your advertising budget wisely and profitably

Get insights on how well your advertising is performing and spend your campaign budget only on an advertisement that works well.

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Improve your messaging

Get consumer feedback on what message your advertising conveys.


Includes all relevant metrics for a comprehensive ad evaluation

Overall Likability

Does your target group like the ad overall?

Likes & Dislikes

Does your target group like the ad overall?

Brand Recognition

Are consumers able to recognize your brand in the advertisement?

Key Message

What key message do consumers associate with the ad?

Clarity of Messages and Information

Are the messages and information conveyed clearly in the advertisement?

Transfer of Your Desired Key Message

How strongly does the advertising convey the desired key message?

Emotional Response

What spontaneous emotions does the advertising trigger?

Attribute Association

Do any of the attributes you defined apply to the ad?


How unique and different is the ad?


How relevant is the ad?


How credible are the claims made in the ad?

Brand Fit

How well does the ad suit to your brand?

Behaviour Change

Would your target audience use, buy, visit, etc. the advertised product, website, service?

Brand Impact

Does the advertisement lead to a more positive perception of your brand?


What percentage of consumers feel involved by the ad?


What percentage of consumers feel motivated to act by ad?

Viral Likelihood

How likely is your ad to be shared on social media?

Potential Offensiveness

Is there anything about the ad that people might find offensive, unpleasant or disturbing?

Use cases

Designed for Diverse Market Player

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Marketing Professionals

For marketing professionals, deeptrue's Advertising Test is an essential tool that ensures your advertising campaigns resonate effectively with your target audience before they go live. By leveraging this platform, you can gather critical insights into consumer reactions, preferences, and engagement levels with your ads, enabling data-driven decisions to fine-tune your strategies. This preemptive feedback mechanism maximizes campaign effectiveness, optimizes spending, and significantly boosts the potential for achieving your marketing objectives.

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Business Owners

For business owners, deeptrue's Advertising Test offers a streamlined way to ensure your advertising efforts hit the mark before launch. This tool allows you to validate your ad concepts with real-world feedback, optimizing your message for maximum impact. It's a strategic approach to advertising that can save you time and money, enhancing your brand's visibility and appeal to your target market effectively.

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Advertising Agencies

For advertising agencies, deeptrue's Advertising Test is a powerful asset that elevates your client campaigns to new heights. It allows you to empirically test and refine ad concepts based on direct consumer feedback, ensuring each campaign is tailored for optimal engagement and effectiveness. This tool strengthens your strategic offerings, bolstering client satisfaction and campaign success rates by making data-driven decisions that resonate with target audiences.

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Don’t take our word for it. See what our clients say.

Client Maestrani

“deeptrue supports us in a well-founded, fast, and easy way with our marketing decisions, especially in campaign development. We found deeptrue as an excellent platform for evaluating our customer insights!”

Testimonial Michael Schopper

Michael Schopper

Brand Manager at Maestrani
How it works

In Only Five Steps

Create Free Account
Create Free Account

Create Free Account

By opening a free account at deeptrue, you can have an overview of all projects, invite team members, and more.

Select Tool
Select Tool

Select Tool

Easily select the Advertising Test Tool.

Set Up Project
Set Up Project

Setup Project

Follow the instructions for project setup. Provide the necessary information and documents for your project.

Start Data Collection
Start Data Collection

Start Data Collection

Within hours, deeptrue finds suitable consumers, collects data via a questionnaire, and automatically analyzes it.

Get Insight Report
Get Insight Report

Get Insight Report

Receive a report. Share the gained Insights with your team.


Find Answers To Frequently Asked Questions Here

Who answers my survey?

At deeptrue, we’re linked with over 155 million highly engaged panelists and intrinsically motivated respondents, ensuring both superior data quality and industry-leading turnaround times. Once a target audience is defined, our automated system effortlessly connects with the relevant consumers. Count on our extensive consumer network to reach the precise target demographics and achieve the ideal sample size.

Can I also conduct a multi-country test?

Yes, you can run your survey in many different countries. You can select the countries during the project setup. If your desired country is not in the list, contact us, and we will indeed find a solution.

Do you offer support in setting up surveys?

Absolutely! Our team of market research specialists is here to support you at every stage. Prefer to handle things yourself? No problem! deeptrue offers the flexibility to be used as a complete do-it-yourself tool, as well as providing the option to engage with us as a full-service research agency.

How does the payment work?

To use insight tools, you must purchase credits. You can buy credits in the “Payments” section of your dashboard. You can pay via an invoice or credit card. After the purchase, your credits are available for your survey projects, and you have full access to all deeptrue tools.

When do I get my results?

Completion times vary based on the target demographic and can span from a few minutes to several days. Typically, surveys are finished on the same day they are launched. Generally, initial results are accessible within just a few hours. However, for surveys with highly specific demographic criteria, the completion timeframe may extend.

Where is deeptrue available?

deeptrue conducts surveys in 130+ countries globally. The tools are currently available for the following countries: Albania, Algeria, Angola, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei, Bulgaria, Cambodia, Cameroon, Canada, Chile, China, Colombia, Congo D.R., Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Eswatini, Ethiopia, Finland, France, Gabon, Gambia, Germany, Ghana, Greece, Guatemala, Honduras, Hongkong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Lithuania, Luxembourg, Macau, Macedonia, Malawi, Malaysia, Malta, Mauritius, Mexico, Moldova, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Rwanda, Saudi Arabia, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syria, Taiwan Region, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Vietnam, Yemen, Zambia, Zimbabwe. If your desired country is not included, contact us, and we will surely find a solution.

What is your pricing?

Pricing is determined on a per-participant basis, with the cost per participant varying based on the target group selected and the number of metrics chosen in the project configuration. Set up your project for free to receive an estimate tailored to your needs.

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